Digital Transformation of Businesses using Dynamics CRM - Preface

The evolution of technology over the years has changed the way we do business and interact with customers. Customer’s perspective to product and services are changing rapidly and as such businesses need to be agile in its responses in order to catch up and move side-by-side with these ever changing demands. Nowadays, organizations are constantly exploring the option of transforming their businesses digitally by automating critical workflows in order to improve existing business processes, create better customer interactions & experience, empowering the employee to do more and so on.

Firstly, this book we will describe the overview digital transformation and digital intelligence and the critical driving factors to digitally transform your business using Dynamic 365.  Activating digital transformation with Dynamic 365 will help your organization grow, evolve to capture new business opportunities and meet the changing needs of customers.
With Microsoft Power BI, Cortana Intelligence, and Azure Machine Learning built in, Dynamics 365 helps you and your employees achieve the following:

  1. Turn big data into actionable plans. 
  2. Engage customers with personalized insight across all customer touch points. 
  3. Transform products with an extensible platform and integrated applications to use data as a strategic asset, automating processes, and innovating with new business models, services, products, and experiences.
  4. Leverages the advantage of the foundational capabilities of the cloud ecosystem built on Azure, which include all the intelligence and data tools that will make your knowledge available and actionable throughout every business process workflows.

The roles and function of dynamics 365 as an ideal tool to achieve digital transformation will be discuss next. In addition, this book will describe the key features of Dynamics 365 such as Unifying several business applications in the cloud (Financial management, CRM, Customization tool, business intelligence, and process automation), and how this features will help your business transform its processes digitally. We will then describe the different application of Dynamic 365 via use case scenarios. This use case scenarios will feature industry usage and how same can be adapted to your unique business process.  

Finally, this book will feature several tips and tricks to get you started right away with Dynamic 365. These tips will cover all areas of Dynamic 365 that will help your sales and marketing, customer service, senior management team etc. get useful approach to quick adoption of the system in the shortest possible time.

The next section of this book will introduce and explore the general idea of digital transformation and digital how it can help your business grow.



  Urish Arora is a Digital Advisor/Strategist, Technical Author, Business Applications (D365) - MCSE, Speaker, Trainer, Dynamics 365 Lead/Architect helping organisations adapt to Dynamics 365, BI, SharePoint and Azure.


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